Case Studies
Manpower
When global recruitment company Manpower re-launched its brand across the world, Principle was appointed to implement the sign programme throughout the European network. We took the two-dimensional concept provided by the brand agency and created a three-dimensional kit of parts. We then prototyped a complete sign family that could work on any site.
The primary signage had to be designed both innovatively and efficiently, so we value-engineered a solution using cost-effective and sustainable materials. There was also a distinct technical challenge to overcome: staying true to the brand concept meant that the final design had to attach to buildings using no visible means of fixing.
We surveyed and analysed all the sites, gained approval and planning consents, and used our Principle360 manufacturing partners within each region to save on time, cost and carbon impact.
We also worked with the client to help reduce tax and duty implications, with tax advice from our consultants KPMG. Finally we installed the whole programme in record time, using Principle360 solutions partners in every country.
220 locations were installed and unveiled on launch day (including one at temperatures of -30 degrees in the depth of the Scandinavian winter), with the remaining locations completed over a three-month period.
