Case Studies
GE
When technology giant GE revamped its global identity, it streamlined its offer, into just six markets driven by 36 businesses. We were asked to implement the rebrand in Europe, the Middle East and Africa.
We created a sign family that could be used anywhere, employing regional Principle360 partners for value engineering and bulk manufacture. As each country had an allocated sum for re-branding, we then worked with individual countries to finalise their budgets and plan the installations with local installation partners – all without any loss in quality or consistency.
Because of the decentralisation, we were able to reduce the cost of logistics and freight significantly. We were also able to save on tax and duties through smart financial planning. The result: a high quality rebrand delivered as ‘business as usual’.
