Case Studies

Shell

Shell’s approach to rebranding has always been a gradual one. When the company decided to drop its name from its retail identity, it wanted to prototype the design concepts in two flagship service stations, one in London and one in Singapore. We were chosen to turn the concept drawings into reality.

We designed and manufactured every exterior element from the forecourt canopy and the signs to the glove and bin dispensers. Everything was manufactured in the UK, and we air-freighted to Singapore, where our Principle360 partners cleared customs and installed everything to the same high standards as in the UK.

Amazingly, the whole process took just 12 weeks from concept to completion.

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mission impossible

Global management consulting firm Booz & Company needed to rebrand at breakneck speed in time for its launch. We implemented 50 sites in under a month. >>

local heroes

Technology giant GE’s rebrand was highly decentralised. Yet by working closely with each country, we achieved the same quality and consistency everywhere. >>

forecourt speeding

Shell’s new brand had to be prototyped in flagship service stations at opposite sides of the globe. We designed, implemented and installed every exterior element in just 12 weeks. >>

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