Case Studies
3
To increase their brand presence within the UK and Ireland, mobile media company 3 fast-tracked the rollout of 260 dedicated retail stores.
Our response was to design a value-engineered modular solution that could work in any size of store environment, while maintaining the high-quality look and feel that 3 wanted.
With the help of our Principle360 technical and manufacturing partners, we took two-dimensional concept drawings into a working three-dimensional reality in six weeks, including a fully operational mock-up store built in six days for client approvals.
Because we had invested in the front-end design and found a solution that did not require traditional on-site shop fitting, a store could be fitted out within four days, achieving major cost savings for our client.



