Case Studies
AT&T
When global telecoms company AT&T updated its brand identity, it needed to implement the rebrand worldwide in sites spanning from Australia and Japan to Columbia. With its headquarters in the US, it put the contract out to tender to US signage companies – and also to our network.
It soon became clear to AT&T that Principle360 were the only players who understood the intricacies of a global implementation. We were awarded the work outside of North America, carrying out audits and surveys in sites from Tokyo to Bogotá.
We managed the manufacturing in each economic region, dealt with planning applications and customs, and our local installation partners implemented the rebrand in every location.
With the work completed to time and to budget, we now continue to implement new AT&T sites on an ad hoc basis all round the world.
